By Alex Chen | January 01, 0001
The man’s a gamer. Maybe not one of us – we don’t run Electronic Arts after all – but this week’s profile of EA boss John Riccitiello portrayed a man who thinks earnestly about games, in ways we gamers do.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); It was not his gaming bonafides that started a robust discussion of Riccitiello’s place as one of the most powerful figures in the games industry. Thoughts on what games should cost, coming from a man who sells plenty of them, and whose company moves the industry, were of utmost concern. And Online Pass or Project $10, the single-use codes seen in sports titles or Mass Effect 2 are one step along the way to the company changing its relationship with gamers, into one of paying for a service and not just a product.
“The point I’m making is the fact that the business model needs to evolve and recognize a little bit that there’s a big service component,” Riccitiello said. “The model is going to keep evolving in ways that I’m hopeful most gamers are going to find it positive.”
Many readers have yet to embrace that. “EA’s model is all about taking value away from the consumer,” wrote Shinta. “In nearly every single way, pay69 slot ดาวน์โหลด 
it’s really the exact opposite of what he’s claiming. They take a chunk out for project $10, then they take another huge chunk out for DLC, then they take ufa888 another chunk out and don’t test everything – instead calling it continued customer support instead riches777 of a post-release patch, now he’s talking subscriptions and not even owning your game after 1 year.”
Others seemed to acknowledge that Riccitiello runs a games company, not a public radio station. “It also sounds like he’s speculating on the future of gaming, not the present,” replied Resonance462. “Game companies should be allowed to make money off of used game sales. If you wait a couple months, you can typically buy a game for less than it costs used, anyway. And if you don’t like this model, you can buy a Wii. There’s not a lot of patching/DLC going on there. I’m not complaining.”
The week in Kotaku’s original reporting and coverage: Kotaku’s E3 2010 Coverage Kotaku Talk Radio Top Stories The Unexpected Gamer Who Runs EA We Talk Video Games With Jimmy Fallon, Who Knows The Score Their Orders Are To ‘Make A Better Donkey Kong Country’ How Xbox 360’s Live Gold Family Plan Could Be Free For You Let’s Improve The 3DS! Columns Well Played: Confessions of A Failed Gaming Parent Lisa Foiles: Let’s Rate the Booth Babes! Stick Jockey: A Quiet E3 Foreshadows Sports Gaming’s Biggest Rivalry Reviews, Previews, Hands-On and Impressions Transformers: War For Cybertron Review: Now Light Our Darkest Hour Kanex XD Review: More Gaming On Your iMac NCAA Football 11 Demo Impressions: Warming Up the Pre-Game Magic: The Gathering – Duels Of The Planeswalkers PC Review: I’d Tap That Sleepmaker Micro-Review: The App That Saved E3 News Make Money Winning Video Games, With The Help Of A Billionaire Do 
it Yourself Counter Strike Squirt Are You As Good At Gaming As This Person? Kingdom Hearts Designer Talks Picking and Choosing This 
Game Is iPhone 4 Only (For Now)l Don’t Use The Word ‘Shmup’ Around The Creators Of Ikaruga And Sin & Punishment PlayStation Network Gaming Gets Freemium Title Transformice Is Pure Mayhem, Everyone Should Play It Fable III Really Signals A Larger Microsoft Push For PC Gaming This Time Numbers iTunes Chart Topper: Pay As You Go Takeover Sports Regardless of World Cup, EA Sports Predicts an American Triumph The World Cup’s Winning Eleven Calming World Cup Nerves With Video Games Reactions Speak-Up On Kotaku: F-Zero, Argentina Woes, Mushroom Art, And The Good Old 60GB A Week In Comments Republished Features Let’s Get Physical Images One Killer Father’s Day Present Prince Of Persia Figure Has Plastic Face, Jakey Chest We Like Our Metal Gear Sunny Side Up, Thanks These Fallout Drugs Pre-Date The Apocalypse Don’t You EVER Shave That Moustache, Mario Plants Vs. Zombies Vs. Cake Kotaku ‘Shop Contest Kotaku ‘Shop Contest: Up the Wall Edition Kotaku ‘Shop Contest: Is This the 3DS? Edition Winners
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